Heidi Hackemer
Strategist 
ADVISOR
BUILDER

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THE GIST
I help leaders and organizations answer and activate against three big questions: 

Who are we at our most powerful?
What positive shift do we want to make in the world? 
How do we get there? 

What I Do

BRAND
Strategy—

Vision. Mission. Beliefs. These are the foundations to rally external audiences, internal cultures and the world. Over a decade ago, I founded one of the first agencies focused solely on this kind of strategy work and have helped countless organizations find their foundations since.

Ask me about Wolf & Wilhelmine, the agency I founded and the work that we did across organizations like Google, Nike, Cornell Tech, Bonobos, The Reformation and Independent Lens — Being the narrative lead for Google’s Advanced Technology and Projects Lab

What I Do

Operationalizing
VISION —

It’s one thing to articulate the vision of the company; it’s another thing to put it to work. I help leaders set up powerhouse teams and processes, make the step-change connections between people and nodes with their org and interrogate all aspects of their business to make sure that their walk lives up to their talk.

Ask me about Obama White House Narrative Sprint — Thunder Valley CDC Lakol Wicohan work — The Dark Earth Project: A Pilot to Radically Rethink Agriculture in the Midwest — Building the Oatly North America creative org — Co-founding and building the Creative Alliance

What I Do

Cultural Surround
Strategy—

To shift how people act, you need to first shift what people believe. To do that, you need to change the cultural narratives and norms that surround them. I help companies and coalitions build cross-cultural narrative strategies that create the atmosphere for change.

Ask me about Leading the Chan Zuckerberg Initiative Engagement team

What I Do

Futures 
Work —

The future is what we make. For over a decade, I’ve helped companies understand the future and guided them as they’ve built their place in the world.

Ask me about Leading the team that intro’ed Nike to Gen Z way back in 2013 — Founding the Oatly Futures Lab

What I Do

Facilitation —

Fire up untapped teams, iron tensions into pathways and create the spaces for an organization to create the future. I’ve facilitated hundreds of successful workshops from F100 leaders to government entities to nonprofits to start-ups.

Ask me about Ford Executive Leadership Team Brand Workshop — Nike North America Leaders Vision Workshop — lululemon Leadership Workshop — United States Digital Service Cultural Alignment Workshops — American Immigration Council Narrative Workshop

What I Do

Talks —

How to Show Up in Indigenous Spaces and Not Be an IdiotCultural Transformation Strategy: architecting cultural momentum to drive durable changeWhat a secret Google Lab, the White House and the Lakota people taught me about building creative organizationsWhen Failure is Personal: Dealing with it, learning from it and moving forward from it