Heidi Hackemer
Strategist
ADVISOR
BUILDER

THE GIST
I help leaders and organizations answer and activate against three big questions:

Who are we at our most powerful?
What positive shift do we want to make in the world?
How do we get there?

What I Do

CORE
STORY—

A compelling story that culiminates in a vision, mission and beliefs — no leader nor company can rally external audiences, internal cultures and the world without one. Over a decade ago, I founded one of the first agencies focused solely on this work and have helped countless organizations articulate these foundations since.

Ask me about Engine Ventures Core Story Work — Kula Bio Core Story Work — Wolf & Wilhelmine, the agency I founded and the work that we did across organizations like Google, Nike, Cornell Tech, Bonobos, The Reformation and Independent Lens — Being the narrative lead for Google’s Advanced Technology and Projects Lab

What I Do

Operationalizing
VISION —

It’s one thing to articulate the story of the company; it’s another thing to put it to work. I help leaders design & implement frameworks of action, make the step-change connections between people within their org and interrogate all aspects of their business to make sure that their walk lives up to their talk.

Ask me about Ford Global Brand Strategy Operationalization — Obama White House Narrative Sprint — Thunder Valley CDC Lakol Wicohan work — Building the Oatly North America creative org — Co-founding and building the Creative Alliance — The Dark Earth Project: A Pilot to Radically Rethink Agriculture in the Midwest

What I Do

Facilitation —

Fire up untapped teams, iron tensions into pathways and create the spaces for an organization to create the future. I’ve facilitated hundreds of successful workshops from F100 leaders to government entities to nonprofits to start-ups.

Ask me about Ford Executive Leadership Team Brand Workshop — Nike North America Leaders Vision Workshop — lululemon Leadership Workshop — United States Digital Service Cultural Alignment Workshops — American Immigration Council Narrative Workshop

What I Do

Cultural Surround
Strategy—

To shift how people act, you need to first shift what people believe. To do that, you need to change the cultural narratives and norms that surround them. I help companies and coalitions build cross-cultural narrative strategies that create the atmosphere for change.

Ask me about Leading the Chan Zuckerberg Initiative Engagement team

What I Do

Futures
Work —

The future is what we make. For over a decade, I’ve helped companies understand the future and guided them as they’ve built their place in the world.

Ask me about Leading the team that intro’ed Nike to Gen Z way back in 2013 — Founding the Oatly Futures Lab

What I Do

Talks —

How to Show Up in Indigenous Spaces and Not Be an IdiotCultural Transformation Strategy: architecting cultural momentum to drive durable changeWhat a secret Google Lab, the White House and the Lakota people taught me about building creative organizationsWhen Failure is Personal: Dealing with it, learning from it and moving forward from it

CORE STORY—

Operationalizing VISION —

Facilitation —

Fire up untapped teams, iron tensions into pathways and create the spaces for an organization to create the future. I’ve facilitated hundreds of successful workshops from F100 leaders to government entities to nonprofits to start-ups.

Cultural Surround Strategy—

To shift how people act, you need to first shift what people believe. To do that, you need to change the cultural narratives and norms that surround them. I help companies and coalitions build cross-cultural narrative strategies that create the atmosphere for change.

Futures Work —

The future is what we make. For over a decade, I’ve helped companies understand the future and guided them as they’ve built their place in the world.

Talks —

CORE
STORY—

Operationalizing
VISION —

Cultural Surround
Strategy—

Futures
Work —